For this journal, I want you to find a complex image--an advertisement, a political cartoon, a commercial, a photograph, etc--and paste it into your post. Analyze the image using 2-3 of our key terms, like you would in your paper. I encourage you to consider posting the image you want to use in your paper that way I can respond if I see one that just isn't going to work well; plus, you'll have some peer response to help you.
In your peer response, I want you to again choose another key term (that the author hasn't used) and add to their analysis in 3-4 sentences. Really try to give them some ideas/details they could use for another term. This will be helpful as you start your drafts.
The image I chose to do is an image of sheltered animals who have been recently put into adoption centers. The key terms I can use for this ad include the purpose and the details involved. The purpose of this ad is to make the audience feel bad for these animals. It might even sway the audience to check out the Animal Care & Control center of New York City to adopt one of these helpless animals. After seeing this ad, the viewer who might have been thinking of buying an animal for hundreds of dollars might look into adopting one and saving their money by only paying an adoption fee. One main detail of this ad is that it is in black and white of different cats and dogs who are no longer sheltered for many reasons. Not using color does take away from the animal's fur color, but it makes the ad feel real. The different shades and expressions on the animals faces make them seem helpless and scared, which they are. Another detail is the chains and boards around their necks. The chains and boards make it feel like these sheltered animals are being put in jail for something that was out of their control. The caption used in this ad is “Sheltered animals didn’t do anything.” It helps reinforce the fact that these animals are only placed in centers not because they are vicious, but because their previous owners could not care for them. The phone number is placed so that when people see this ad they can call and get more information on adopting any animal.
ReplyDeleteThe photo I used can be seen here: http://gothamist.com/2007/08/06/pet_mug_shots_c.php
The advertisement I choose to use is a athletic women giving statists about breast cancer. They key terms I can start by using for this image are structure and details. The structure of the image starts in the middle and works its way out. In the middle you have a racing “bid” or tag giving the information on how many women will be diagnosed with breast cancer. Next you work your way to the women’s face, she is looking down and away possible thinking about how she can help the fight against breast cancer. This is where key details come into play there is a Susan G. Komen Race for the cure every year in most major cities. The women in the image appears to be a runner and maybe the way she is helping find a cure for the people who have been diagnosed. At the very bottom of the image is a pink section, that does not catch the readers eye at first but one it does it gives of the feeling of think pink and get tested because that was a campaign slogan that stuck to breast cancer. The whole image being in black and white except for the information at the bottom is an important detail to this photo. The text at the bottom of the page also signals the type of audience that this ad would target. The structure helps this image be effective in a get way. My image can be found at the site listed below. http://gaylesulik.com/wp-content/uploads/2010/07/Ch4-SunSoy-Image-164.jpg
ReplyDeleteIn response to Alyssa:
I really like your image! You can also talk about the pathos that it gives the person viewing the image. I know I feel bad for the animals because this gives them a person like feel to it and they did nothing wrong just like putting someone in jail for no reason, the human race will feel bad. Also a shelter is kind of like a jail with the bars and no freedom. Also the text gives off another kind of pathos, for example the text under the animals face. Each animal has a different reason for being put there yet they all end up in the same place. You could also talk about since it is right next to the animals face it makes it even sadder because it is right there you cannot move away from it.
I chose a short commercial for my topic. As this commercial progresses there is a cowboy saying smoking is for tough men, a DJ saying that smoking makes you look cool, a flapper saying that smoking makes you look dignified, and an old man hooked up to machines wheezing, "the truth is, if you smoke you could end up looking like this." The key terms I will begin with in my paper are pathos and audience. The audience mainly young, impressionable,teens who are at high risk for smoking because they do think it makes them look cool and tough and older. The commercial is not geared toward people that are actually smoking, however, it may make them think twice as well. The way the commercial states the reasons people may begin smoking and presenting them with an actual outcome of smoking leads me to believe that its intended audience is non-smokers who may begin smoking. Pathos is used in this commercial to scare the watcher into not smoking. The image of the man at the end is actually slightly scary and it makes people think "what if I looked like that?" Smoking is a serious issue and by using fear instead of humor is a more appropriate approach. My commercial may be found at http://www.youtube.com/watch?v=TX5r8OEXhEk.
ReplyDeleteAlyssa I love your image! Logos may be a stretch but I defiantly think you could use it here. The evidence would be common sense because plenty of people know that there are animals in shelters that aren't bad animals. Then you could move on to how it's an analysis type of argument because it compares the animals to criminals, developing the fact that the animals don't deserve to be treated like criminals because they did nothing wrong.
The advertisement I chose for my topic is a PETA ad of actor Jamie Bamber standing naked (from what we can see) with the caption "Bare Skin not Bearskin." I think that this advertisement's target audience would be anyone who is an Animals Rights Activist, anyone who loves animals, and anyone who likes to look at good looking men without their clothes on, whatever their sexual preference may be. The subject and purpose is obviously to persuade people to not wear fur or animal skins, and to protect animals who are being slaughtered for what people like to call fashion. The ad is detailed so that the background is very bland and basic, making Bamber's skin tone stand out more while also drawing your attention to the bold caption just so conveniently placed near his midriff. This makes the reader work their way down the page, bring sexuality into the mixture. I think that this ad also takes a stab at pathos in terms of the targeted audience, because anyone who loves animals is going to feel moved by this advertisement.
ReplyDelete[http://cdn.buzznet.com/media-cdn/jj1/headlines/2009/02/jamie-bamber-shirtless.jpg]
In response to Yukita, I really like your image because I can connect to it on a more personal level than the average person because breast cancer has effected two very important people in my life. I think that using audience in your paper can be a very strong point to make, especially if you can merge that with pathos, because this ad will really grab a reader who has had an experience with breast cancer. You could also use ethos because at the very end of the caption at the bottom, SunSoy includes a link to their website, and that they mention a VERY reputable foundation, the Susan G. Komen Breast Cancer Foundation. You could also argue AGAINST ethos and prove that the information given isn't very effective because it's so small that the average viewer may not take the time to read the fine print promoting SunSoys product.
The advertisement that my media paper will focus on is an Old Spice Commercial found at http://www.youtube.com/watch?v=owGykVbfgUE. It begins with a half-naked black man, who is rather muscular and handsome, in a bathroom saying, “Look at your man, now back to me, now back at your man, now back to me.” He then enters an ocean scene on a boat and proceeds to argue that other men can smell as good as him and be able to afford concert tickets and diamonds only if they wear Old Spice. Though this commercial is very random and provides comic relief, the sole purpose of this ad is simply to persuade women to get their men to wear the Old Spice deodorant. Its’ far-fetched message that hurts the company ethos is that “anything is possible when your man smells like Old Spice and not a lady.” However, the commercial itself with the spokesperson, boat ride, and diamonds, appeals to the audience’s pathos. The audience, in this situation, is the population of women from all age groups, including teenagers, young adults, to middle-aged women. The speaker even begins his dialogue with, “Hello ladies,” and continues into his speech claiming Old Spice can land a woman her desires of romantic tickets-for-two-dates and diamonds, which trigger the audience’s interest and potentially their consumer purchasing.
ReplyDeleteKayvigh, you can address ethos as an element in your paper, as well, if you wanted. Though the association is not mentioned in the advertisement, it is stated at the end of the commercial and is accompanied with a valid website. The California Department of Public Health also gained support from the Entertainment Industry Foundation, which shows credibility in the company’s marketing and commercial.
I chose an advertisement from a magazine by Skechers that is promoting their Tone-ups sneakers. I have deciding to analyze the purpose and the details regarding this image. This advertisement is set in a bedroom that may be a hotel room and there is a woman whose back is turned towards us, as she looks outside her balcony wearing, from what we can see, just a bra. The purpose is to persuade the audience by using pathos to show that Skecher’s Tone-ups will make you sexy and keep you in shape. There is a sexual appeal to the audience by the way the ad has an upside-down flesh colored heart on top of her butt, and because the woman is barely wearing any clothes, not even the Skechers. Women want to attract men by being in shape, and therefore; Tone-ups are an easy solution. There are also many important details in this image. The entire picture is in black and white besides the caption, the sneakers, and the two hearts. This draws attention to the bright green sneakers in the lower right corner, the woman’s behind, the flesh colored caption that matches the color of the upside-down heart, and the red heart. The text is very creative. Your eyes are immediately drawn to middle of the image where symbols and words and used. “(Red heart) your (upside-down peach heart)” is the text, meaning love your butt, giving off a sexual connotation. At the bottom of the page their caption says, “Make your bottom half your better half!” which is clearly geared towards women. This caption is also the same flesh color as the upside-down heart to connection to the woman’s behind in the image. On the sole of the Tone-ups shoes there are two hearts, and one of the hearts is upside-down just like text in the center. The image is framed so that you start with the woman and notice the upside-down heart and then go to the shoes, and last the caption.’ This is the website for my ad but I originally got it from a magazine and on this website my bottom caption and the picture of the shoes is not included: http://thismustallmakesense.blogspot.com/2011/01/effective-advertising.html
ReplyDeleteIn response to Yukita, I think if you use ethos your paper can become stronger. Personally, I have never heard of Sun Soy before, however, by the company contributing to the Susan B. Komen Breast Cancer Foundation it makes them more credible for making a donation and interacting with such a huge nation wide organization. The pink breast cancer ribbon can be almost recognized by anyone. They also gain ethos by supporting the Komen Foundation by having a phone number the viewers can call and they have a website. In addition, they have the website of their own product, Sun Soy, so they give you lots of ways to gain more information.
In response to Tori, you could talk about how ethos is effective in your advertisement. You could talk about how PETA is a well known and recognizable campaign that can be seen all over in places such as magazines, billboards and television commercials. It is a credible advertisement since the website is written on the bottom; this way if the viewer wants more information they could just check out the website. Having Jamie Bamber endorse the PETA campaign makes it more recognizable because he is in the public spotlight.
ReplyDeleteThe image I have chosen is an advertisement of a woman wearing only a man’s jacket seducing a man who is meant to be a lawyer. The purpose of this advertisement is to immediately attract male viewers by using sexual appeal. Furthermore the goal is to convince these men that if they wear this suit brand they too will be seduced by beautiful women. Men will be persuaded that this brand has the power to not only look like a well-dressed lawyer, but will also make them wanted by all women. Secondly, another factor that plays into this advertisement is the target audience. This ad was placed in a men’s “lawyer weekly” magazine. The fact that the ad is designed for men allows it to be effective because the man appears to be successful and powerful in the picture. The woman is scantily dressed and clearly not a “working women” such as the man appears to be. If this ad were designed for the audience of men and women, the image would likely not be effective because it would make women feel it was demeaning and sexist. The fact that it is for a male lawyer accommodates their stereotype that these men have power and are able to get whatever they want. Lastly, the structure of the information presented plays a part. The quote “A custom tailored suit is a natural aphrodisiac” accommodates the theme of sexual appeal. This quote is placed directly across the center of the ad, over the couple in the image; this way it cannot be overlooked. The words are placed beneath the women’s cleavage, only adding to the sexual content.
ReplyDeletehttp://www.slate.com/id/2154408/
In response to Alyssa, another factor that plays a part in your image is the details of the text that are shown on the boards that are on the animals necks. The viewer’s eyes are drawn to the boards, and they are compelled to read what each one says. The scenarios written on these boards are all very realistic situations and play a key role in the sympathy that is created for the animals.
ReplyDeleteThe photo that I am using for my paper can be seen here:
ReplyDeletehttp://workbench.cadenhead.org/media/destroy-this-mad-brute-lebron-james.pngtp://workbench.cadenhead.org/media/destroy-this-mad-brute-lebron-james.png
The image that I am using for my paper involves lebron james and giselle bunchen on the cover of vogue. Beside that picture, there is another image of what appears to be an ape holding a woman.
One of the first things that comes to mind when viewing this visual argument is the strength of the subjects that are being used. In the vogue image, we see the famous celebrities Lebron James and Gisele Bunchen are the main focus of the image. In addition, we observe that they are on the cover of "Vogue", which has been an internationally known magazine for many decades. In the other image, we see an ape holding a woman whose face is not clearly displayed. However, we have to take into consideration that this image is most likely from a time when World War II was going on because it has the words "ENLIST" on the cover in big letters. During this time, I would suppose that the ape "KING KONG" was generally known throughout America from an earlier film. Therefore, both of these images use popular figures to emphasize their viewpoints. The subjects used in the "Vogue' and "Mad Brute" images appear to have the same stance in terms of their poses. Both Lebron James and the ape appear to have open legs and appear to be holding a petite white woman in one hand and holding another object in the other. Lebron James is dressed in all black except for his bare arms and legs which appear to show off his muscular physique. In the "mad brute" image, the ape is wearing nothing, but the visibility of his strength also appears to be very much apparent. The woman in the image can be seen as the damsels in distress or that they need saving for some reason. Both Lebron James and the ape . have their mouth wide open as if they're shouting or screaming.
Even though the main focus points of the two images appear to be similar in regards to the pose, there's significant instances where different purposes are suggested. In the 'vogue" image, the way Lebron james is holding Gisele Bunchen and the fact that he is holding a basketball and not a club, suggests that this image's purpose was for entertainment. However, in the 'mad brute' image, the fact that the ape is holding a broken club with the word culture on it , and is holding a woman whose top area is exposed, and stepping on the words America suggest that the ape is an ememy to America and so it takes on a more serious tone than the other image. With discussing the subjects and the purpose, these provide the basis for pathos. Both of these images can be perceived ambiguously. If the 'vogue' issue were being displayed on its own, there would be no thoughts of enlisting in a war to kill Lebron James and would ultimately be perceived as an entertaining image. If the 'mad brute' image were to be displayed by itself, the audience would feel more inclined to feel that this image would be suggesting to stand up for their country. However, because these images are displayed together, the audience gets this new feeling that the posters suggest racism.
In response to Yukita,
Another great key term that could be used is that of purpose. I believe that the image is about such a serious topic, that discussing the purpose would only strengthen the argument of the visual even more.
I choose to use an ad by ‘Skyy Vodka’ in a magazine I had. There is not much in the ad, but the structure of it was all well thought out, how they wanted. From the top of the page to the bottom of the page you see the Vodka bottle. Then coming around the bottle you see a woman’s legs wrapped around the bottle. Now to move onto the details of this advertisement, the colors used throughout this as are all very bright the background of it all is a bright yellow, with the woman’s legs and shoes a hot pink and the bottle is like a navy blue. The woman’s body at the bottom of the page is positioned in a very sexual manner as the Vodka bottle is in-between her legs with one leg straight up against the bottle and the other half bent. On her legs it looks as if she is wearing very tight tights, which give off a shiny glow to her legs. She is also wearing very high, high-heals, also the same color as her tights, the hot pink. The bottle also looks very realistic because it has a shine/glare on it. Since there is not much in the advertisement to begin with it does not give the reader much to look at, but I think very well that the advertisers who put it together got their point across that this drink is very enjoyable and fun with the colors they used and the way they decided to position the bottle and the woman’s legs. This picture can be viewed at: http://digitalcameratimes.com/wpcontent/uploads/2010/09/SKYY_Sexy_Ad_Image_highres.jpg
ReplyDeleteIn response to Tori’s picture the context and information presented looks legit because it gives you a website where you could go to. Also to continue on with the structure of the ad the Peta logo is placed right bellow by his pelvis area and the color being a bright yellow makes it stick out. Also the fact that his arms are crossed makes him look like he is tough and sends off a message to the readers saying be like me I am tough and don’t wear fur.
My picture can be found at http://imageworldblog.blogspot.com/2010/09/skyy-vodka-sexy-ad-campaign-photos.html
ReplyDeleteThe image I have chosen is an advertisement about domestic violence. The two key terms that I feel is vital in the success of this image’s argument is its structure and context. The structure of the image draws your attention to the drop of blood that gives the illusion that the blood is about to fall on the viewer. The drops of blood also strangely resemble the shape of an apple which has a symbolic meaning of knowledge. This can represent the need of society knowledge of domestic violence within our society. From the drop of the blood we are attracted to the women red lips that draw the viewer attention to her facial expression that is filled with despair and hopelessness. The next thing that draws the viewer attention in this image leads us to the context of this image, which is the bright yellow logo in the right lower corner. This logo gives us a website of the company that produces these advertisements. This aspect of the image makes the argument of domestic violence authentic. The next thing the viewers are drawn to in this image is the context in the upper right corner “Mom was telling a tale, till daddy came back”. This content gives the viewer the understanding that domestic violence affects everybody especially children. The fact that this quote is further back within the woods in the background shows the viewer that domestic violence is a hidden issue in our society. The fact that the women is in the middle of the forest emphasize the idea that the victim of domestic violence is helpless.
ReplyDeletehttp://www.google.com/imgres?imgurl=http://www.funnycommercialsworld.com/wp-content/uploads/2009/09/Amnesty-International-Commercial-Snow-White.jpg&imgrefurl=http://www.funnycommercialsworld.com/amnesty-international-snow-white1700.html&usg=__qTQ62nUZs8Xw5zd8SjQALYZvkig=&h=606&w=945&sz=438&hl=en&start=54&sig2=WkDsMQtbsg5lL3EzkOxKgA&zoom=1&tbnid=jwDrMDuGCiBUlM:&tbnh=117&tbnw=158&ei=pcWGTaXWLpC3tgfo8L3MBA&prev=/images%3Fq%3Damnestia%2Binternational%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D542%26tbs%3Disch:10%2C875&um=1&itbs=1&iact=hc&vpx=298&vpy=190&dur=629&hovh=180&hovw=280&tx=138&ty=138&oei=1MSGTfSTCsq_tgfei5HaBA&page=3&ndsp=28&ved=1t:429,r:11,s:54&biw=1366&bih=542
In response to kayvigh: I honestly love this commercial! In an era of dumb commercial this particular commercial was very successful with getting its purpose of undoing deception. I agree that the context of this commercial is geared more to the non smoker. I also think the fact that the commercial was structure that all the myths of smoking lead to the truth is the most powerful aspect of this commercial. You can also use kairos in this image by researching the percentage of smokers around the time of this commercial to see if there were there any drastic increases in the number of smokers.
Two of the most interesting aspects of this piece by Banksy, as well as most of his other work, is the subject the piece focuses on, as well as the medium in which he shows it. Banksy uses spray paint and stencils to put art up on public places, which is illegal, and most of his work is painted over in a few days or weeks. This impermanence gives his work a different tone than most over works of art. Most artists spend weeks on a piece that will be seen for generations to come; Banksy’s must be put up quickly, and is only on display for at most two or three weeks. Therefore the messages that the pieces represent must be quick and obvious so that a person can soak in the piece’s point in a single glance. The subject of this particular piece is easy to find, it’s painted in red letters surrounded by more neutral tones: “There’s no such thing as good publicity.”. This is a fairly common phrase, and by itself is unremarkable, but Banksy’s choice of putting it up on a billboard, covering up an advertisement adds a little more depth to it’s simple message.
ReplyDeleteAnia:
First off, awesome choice, I love that commercial. The medium is an important part of this commercial’s message as well. As a TV commercial, it can air on many different channels and be displayed to almost any demographic. Even though there are many commercials, this one is unique and humorous which will make it stand out in people’s minds. It is also common for couples to watch television together, which seems to be what this commercial is designed for.
The image that I chose the write my journal on consist of a political cartoon involving President George W. Bush Jr. The two terms that I felt would help me analyzing the image entirely includes context and structure. The context of the image involves Bush’s reason for going to war with Iraq. He mentions that the reason why we are going to war is because Saddam is very aggressive, he treats the people of his country horribly, and because Iraq has weapons of mass destruction. George Bush’s claim on Iraq was totally wrong because after spend all of those years searching for weapons of mass destruction, they were never found. The structure of the image is very important because within every reason that Bush provides the real reason is in bold letters. George Bush decided to go to war with Iraq because he knew that they had oil. He used the weapons of mass destruction as a cover up for the real reason why he engaged in war. The structure of George bush’s words is intended to persuade the people of the United States to believe in him. He tries to cover up the truth and tends to pull the wool over the worlds eyes but ironically the truth is buried within the lies. By dissecting his words you are entitled to find the truth. America really has no idea how good the presidents are with organizing their words. There speeches are structured towards telling the people what they want to hear. The structure of the picture includes a medium colored background with Bush wearing a navy blue suit with a solid red tie. The tie itself consists of a power color, known to be mostly worn by people of authority. His skin color is smooth and stands out compared to the background. The words are placed in thought bubble in order to be seen effectively by the reader.
ReplyDeleteIn response to Ashton, another term that could be used to make the image more efficient would be the details presented. I say this because in the image there are books in the background showing that the lawyer is hard working. The fact that the books are closed shows that everyone needs a break from work. The blazer contributed to the lawyer getting the woman and she contributed to his time of unwinding.
http://www.lawrence-lai.ca/2/category/iraq%20war/1.html
The ad I will be analyzing is a picture of Saddam Hussein having sex with a young attractive woman with the caption "Aids is Mass Murder" http://thesocietypages.org/socimages/files/2009/09/aids_saddam.jpg. This ad shocked me so much that I couldn't help but choose it. The subject of this ad is HIV/AIDS and how the spread of the disease through unprotected sex is like mass murder.According to usaid.org, 5,000 people die globally of AIDS every day and 1.8 million people died in 2009. But at the same time there were 2.6 million new cases of HIV in 2009 or about 7,200 people per day.The context of this image will strike a nerve with anyone who knew of Saddam Husseins' regime and how he murdered thousands of innocent people under his rule. The purpose of this ad is to have people protect themselves, by practicing safe sex, from "Mass Murder" aka HIV/AIDS. When there is mass murder people usually aren't causing it to each other and this ad makes viewers realize that it is like that except we can actually protect ourselves.
ReplyDeleteIn response to Yukita, I think your image is clever in showing an athletic woman having breast cancer statistics on the racing sticker that usually just state what number you are. I think audience is another key term that can be used because this is a young,beautiful,athletic woman telling us that 203,500 women will be diagnosed with breast cancer this year.Most young women do not think about breast cancer affecting them but twenty-somethings do get breast cancer too. The ad is direct in targeting this group with the model they chose because it shows that breast cancer doesn't care if you are young and athletic, it can still happen to you.
The image's purpose is to move people to quit smoking. Most people living in the United States today hear anti-smoking ad campaigns all the time and understand that smoking causes cancer. At some point one begins to be desensitized to hearing things such as "smoking kills" and "smoking causes cancer"- even if the message is grave, it begins to go in one ear and out the other. This image is shocking and graphic in a new way. Rather than explicitly pronouncing a death toll due to cigarettes, they have made the internal effects of smoking visible. The man's leg is disintegrating like a burning cigarette. The texture is rather grotesque and needless-to-say the fact that he is missing part of his leg is also quite unattractive. The paper cut out of the lung represents a real human lung and suggests that smoking essentially destroys your lungs just as fire destroys paper. This ad is not only interesting because of the way it turns an internal issue outward but the audience it attracts. The overall style of the ad and the man in the photo is minimalistic. Minimalism often appeals to an 'alternative'/'artsy' crowd and smoking is often a part of artist subculture. When alternative people see this ad they are more likely to pay attention because they are more likely to identify with the style. This allows the ad campaign to access a crowd which might typically ignore more "mainstream" advertisements.
ReplyDeleteIn response to Tori, I must first mention that I disagree with some of the points made in your analysis. While the ad is promoting animal rights, it is not necessarily "moving" anyone to do much. To me, this ad's focus is more so on reminding people (because most Americans have seen many PETA advertisements) that PETA exists and that wearing fur means killing animals. His body grabs attention and makes it seem sexy to support the efforts of PETA but does little else to truly inspire the viewer. I would also make the correction that the target audience isn't just people who love animals, PETA's objective is to draw in as many people as they can to support their cause, this ad seems to be more general and aimed at grabbing attention of any sexually minded person. I would add information about the context. For example, I would note that PETA is a very well known organization and this is part of why they can afford to have so little text and explanation in their ad. Possibly add that a multitude of celebrities have also participated in PETA campaigns and that this is part of why the organization is so well known among Americans.
I used the first image on this page.
http://glamourboysinc.blogspot.com/2010/10/best-anti-smoking-ad-campaign.html
I have chosen an image that is with all due respect, probably one of the worst advertisements I have ever seen. When taking a quick glance at the advertisement, it is hard to specifically realize what it is being advertised, which is why I find it so terrible. I am guessing that it is a "Sony" advertisement as it says the company name at the top right corner of the ad. However, the designers of this advertisement had only one thing in mind to get the peoples attention, and that is sex. Although the subject should be what Sony is advertising, the subject appears to be an attractive woman. The woman is wearing a tight and small black dress and sitting in a very sexual position as well as making a sexual face. After seriously about 5 minutes of looking around the image I finally figured out what Sony is trying to advertise. The attractive woman is holding what seems to be a cassette player. I think it is a cassette player, or something that definitely is used for listening to, because she is wearing headphones. The purpose of this advertisement is to get people to want to buy Sony's new product. I'm guessing that the makers of this advertisement believe that if a beautiful woman is wearing and using their product, people will want to buy it. I must say that sexual appeal does work for some advertisements, but for this one I believe it is a failure. Lastly the structure of this image is what makes it so confusing. The main thing is the attractive woman in the middle, as she is pretty much the whole image. By her ankles is the phrase "You know you want it", also adding to the sexual appeal. Then at her sides there are Coke bottles, StarBursts, Milky Ways, Photos, and strangely other images of advertisements. To make it even more confusing, she is sitting on what seems like a cabinet, and she has her feet on what looks like to be a Coca Cola refrigerator or washing machine? Then at the top right corner as I said is the Sony logo. As I said before, this seems like a very terrible image for Sony to use an advertisement.
ReplyDeleteIn response to Stephanie, I actually think this advertisement is great. If a person of the Middle East saw this image they might be offended, but for us Americans who suffered the attacks put together by Saddam Hussein's group, I think it is brilliant. The structure of this image is the phrase "Aids is a mass murderer" across the middle. Then in the background is Saddam Hussein having sex with an attractive woman. Saddam Hussein has a pretty scary face on and is looking straight at the viewer. It was actually the first thing I looked at when I saw this image. At the bottom they then have in smaller letters "Protect yourself" and a website for people to visit. I think this image is very successful in getting their point across and trying to promote how dangerous AIDS can be.
The link for my photo is: http://farm1.static.flickr.com/126/417813466_30a1ca38fd_o.jpg
The Dove Evolution advertisement I found online, in my opinion, was captivating, interesting, and extremely well done. Lately, while a lot has been said about the severe and frequent retouching in almost all printed photo ads today, a person rarely gets the opportunity to see the before, after, and complete process of the ads’ “evolution”. In terms of ethos, the source, Dove, is credible because not only is it a recognizable company, but a website is given for a direct link to the campaign. Also, this isn’t Dove’s first ad focusing on their recent campaign for real beauty. A number of other ads aired by the Dove Company feature beautiful woman, young and old, with “flaws” not typically considered beautiful because of media’s distorted view of beauty. Dove, over the past couple of years, has become a leading toiletry brand because of their ads claiming to promote real beauty through workshops on self-esteem. This clever and fresh idea became popular fast because the Dove Self-Esteem fund branched from the long standing Dove toiletries Company. The audience for the viral video advertisement is the younger generation of women. Young girls who see “perfect” celebrities throughout a day portrayed on film, television, and magazines compare themselves by defining these images as our societies’ ultimate definition of beautiful. In reality though, these women are just as “flawed” as everyone else. Dove’s advertisement speaks out to an audience of young women who try to measure themselves up against unrealistic and retouched images. The young audience can finally understand how much work goes into making these women appear perfect. Dove’s viral Evolution video effectively promoted its recent campaign for real beauty.
ReplyDeleteIn response to Ray: I also agree that this is a very poor advertisement for the Sony Company. Not only is the product barely visible, but, as you mentioned, other company brands can be found throughout the ad, further adding confusion as to which product is being promoted. The phrase located close to the bottom of the image “You know you want it,” is inappropriately placed, and tells a viewer nothing about the product itself. Also, the color choices are so distracting and the scale of the image so large, that the product is very difficult to find at first glance. The details of this advertisement were, in my opinion, poorly mapped out and the advertising company should have focused more on the product overall.
Sorry I forgot to include the link. Here is a youtube link to Dove's Evolution video.
ReplyDeletehttp://www.youtube.com/watch?v=iYhCn0jf46U&feature=related
The image that I chose is an advertisement for Powerade. The advertisement is very effective because it uses different techniques to persuade the person viewing the image to buy the product and to convince the viewer that if they drink Powerade, they too can look like Gregor Tait. The audience is for teens, young adults, athletes, and Olympians. Within the structure of the image, ethos is used by showing a naked picture of swimming Olympian, Gregor Tait. He is a successful and well known Olympian that drinks Powerade. The Powerade product is also very recognizable. The image uses kairos because of the Olympics symbol in the bottom right hand corner. Since Powerade was a sponsor in the Olympics, it was appropriate to use an Olympic swimmer in their advertisement. The caption read “sports drink of team GB,” which makes it desirable since the successful Olympians drink it. The swimmer in the photo is naked, which gives a sexual appeal to the advertisement. He is also built very nicely, and is clearly successful, which moves the viewer to want to try the product of the image.
ReplyDeletehttp://theinspirationroom.com/daily/print/2008/8/powerade_gregor_tait.jpg
In response to Alyssa, I think this advertisement is very effective because of the context of it. Since the animals are portrayed as animals going to jail, it adds a very dramatic effect to the image. Pathos, specifically leaves the viewer with a guilty feeling because of the poor innocent animals. The animals look extremely sad since they’re all stationary and colorless. This guilty feeling may leave the viewer wanting to act for these animals.
The Audience of this image is all audiences. Global warming has become a national issue for all nations and humans continue to contaminate the world. The structure of this image very subtle; there is a polar bear that appears to be sitting in an alley or on the side of the road in the city. The image depicts the bear as a homeless person, as information on the bottom of the photo describes briefly how global warming destroys animal habitats. Along with the polar bear, the environment and over all cleanliness of the city is in a high decline. Everything looks run down and not kept up, possibly suggesting that the world is doomed to a very apocalyptic type future if the world continues in its wasteful manor. The details of the photo drive the point home for the photo. The color scheme of the entire photo is kind of bleak and dark but then two sign advertising to stop global warming are bright green and red. They stick out very well and draw your attention. The caption at the bottom of the photo gives information of animal habitats in relation to global warming and then gives a link for more information.
ReplyDeleteIn Kayvigh’s photo, in relation to structure, you could talk more on the different scenes that the advertisement moves through. The first scene was the generic and original cool cowboy that smokes and makes smoking cool. Then the cool rapper that is a tough guy, doesn’t take anyone’s non sense and does what he wants. Then the very “Cruella Devil” high class woman who is very refined and smokes, which fades in a man who looks to be on alive from test tubes and possibly a tracheotomy. The overall effect of the video is good and it’s a great advertisement!
Picture 23:
http://www.1stwebdesigner.com/inspiration/creative-advertisements-you-will-listen/
For this journal I have chosen to use and advertisement that was created by the world wildlife fund. This ad illustrates how uninvolved the United States was in the Indian tsunami crisis by comparing the tragedy to the September 11, 2001 attacks in New York City. An aerial shot of New York City is shown with hundreds of airplanes headed toward the twin towers instead of just two. This ad immediately appeals to pathos by attacking the emotions of the reader. Most Americans will feel some sympathy toward this ad because of the effect that “9-11” had on them. This ad is suggesting that some of that some sympathy should be expressed toward the Indian people even though they are not American. This advertisement also uses kairos to help its argument. This ad was printed just after the Indian tsunami so it was not too late to help the victims of the disaster. Also the “9-11” attacks are still fresh in most of our minds so the emotional aspect will still affect us. This ad was published by the World Wildlife Fund (WWF) do it is a credible organization and ads logos to the argument.
ReplyDeletehttp://www.guardian.co.uk/media/2009/sep/03/wwf-911-tsunami-ad
Great job everyone. I approve of all these images. If you are changing your image, then please feel free to email me about it if you want to make sure it'll work for you.
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